Word: tits
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...dream houses on fantasy islands. All that is about to change. After two years and about $30 million in losses, the German publishers Gruner & Jahr have just peddled the monthly Geo (circ. 256,000) to Los Angeles-based Knapp Communications, which publishes Architectural Digest and Bon Appétit. Geo's new editor in chief: none other than Rense. Says she: "The magazine will have no more news, no more ecology, no more people lying in gutters with open sores. It will be timeless and a pleasure to read...
After seeing what Rense did with his tired little trade book, Knapp, 45, started throwing other challenges her way. In 1975 he purchased the budget recipe book Bon Appétit from the Pillsbury Co. Under Rense's stewardship, Bon Appetit (circ. 1.3 million) has become the culinary equivalent of Digest, with glossy color photographs of such dishes as caramel cream puff bouchees and oyster and spinach souffle. Says Rense: "I have no interest in a magazine that tells you 1,001 ways to prepare hamburger. I wanted a cooking magazine for people like me who are too busy...
...thick green border confused readers and newsstand dealers; it was hard to tell issues apart. Rense anticipates "close, intense involvement with Geo for the first six months," returning from Manhattan to her home in Beverly Hills most weekends. She will continue to edit Architectural Digest and Bon Appètit and entertain on both coasts. If that is not enough, she has begun test studies for new magazines on collecting and travel. "I rarely feel overwhelmed, though," she says. "When too many things go wrong, I just eat two pints of ice cream and everything seems...
...airline planning: "I am not sure who can win this war. We may all end up losers. This industry has been marching toward bankruptcy like a bunch of lemmings, and we at TWA are not going to follow them over the cliff. Managements who engage in this kind of tit for tat should be fired." TWA tried to keep its cuts selective. Although it reduced prices on some flights, it maintained the normal $129 fare from New York to Orlando...
...Such tit-for-tat behavior benefits neither country. Says a top Reagan Administration official soberly: "We'd like to see this thing fall of its own weight. What Canada is doing is very expensive to itself...