Word: tivo
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Dates: during 2000-2009
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Gluck's product-infused formula is rapidly becoming a model for network TV's survival. Thanks in part to technologies like TiVo-which growing numbers of folks are using to blitz past commercials and watch TV on their own schedule-the ad-driven prime-time business model that has existed for decades is under assault as never before. In New York City last week, broadcast execs showcased their best hopes for luring viewers back this fall, unveiling dozens of new dramas, sitcoms and reality shows. If history is any guide, most of them will flop, with shows aimed at young...
While the gloomy financial picture may have something to do with a lack of must-see TV, it's hard to overestimate the challenges posed by ad skipping. At least 6.4 million households now have digital video recorders (DVRs) like TiVo. Cable and satellite providers are pushing the technology hard-40% of households are expected to have DVRs by 2009-while the cable guys are also pitching video on demand (VOD), another technology consumers use to watch content on their own schedule. "VOD is the ultimate worry for us," says Jon Mandel, chairman of the ad-buying firm MediaCom...
...second films about beer and cars? The ones you used to make a point of watching during the Super Bowl until Janet Jackson's boob popped out and they stopped making the funny offensive ones? The ones you used to watch between acts of TV shows, before you got TiVo or started watching everything on DVD? Yes, well, there's still a multi-billion dollar industry based on the premise that people still watch and pay attention to them...
...reality, they each do, in their own home. And it's likely to stay that way, however the current skirmishes play out, as media evolve and technology advances beyond attempts to corral it. Digital video recorders like TiVo, for instance, may make the concept of family hour moot, since their users can watch programs whenever they want. In the meantime, it wouldn't hurt for decency proponents to recognize that different people define "values" differently, for media companies to take more seriously the genuine concerns of their customers who feel ambushed by their products...
...TIVO (verb) Only 2.3 million subscribe to this digital recording service--but everyone, it seems, is "TiVoing" favorite shows. And probably still Xeroxing...