Word: tivo
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Dates: during 2000-2009
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...from the point of view of the advertisers. Not so long ago, they could reach the majority of the North American viewing public by running commercials on the three broadcast TV networks. But with the advent of cable, VCRs, mute buttons and newer technologies like the one used in TiVo, the audience has fractured into hundreds of niches not only able but likely to skip commercials. Advertisers today have to get their butts off the figurative couch and work outside the living room. They have to become hunters adept at tracking the consumer prey. They're investing millions to learn...
...Your TV viewing - indeed, your entire home-entertainment experience - may never be the same. A Miami-based company called Alienware makes a custom PC called Navigator starting at $1700: an entertainment-dedicated unit that runs Microsoft's new Windows XP Media Center Edition and plays TV, records like a TiVo, and runs Internet content, DVDs, CDs and digital music, either on its own monitor and speakers or by channeling the media to your TV or stereo. It could take the place of every component in your entertainment system. Hewlett-Packard, Gateway and Cyberpower are also building PCs dressed...
...classic New York City flagship in the former Rhinelander mansion and Calvin Klein's ultra-urban-cool outlet on Madison Avenue, both trendsetting statements in their day. It's an experience that has now become two way, says Bills, thanks to the reach of technology. Before cable, before TiVo, we were sit-back consumers, willing to watch what was put before us. Now we want to participate. We once wanted department stores like Bloomingdale's to give us a show. Now we want to be one of the actors. "The age of entertainment retailing is no longer what's really...
Also on the move is TiVo-style technology. Intel, SonicBlue and Microsoft all brought prototypes of personal video players (PVPs). No larger than a Walkman, these PVPs will store more than 70 hours of TV programs on internal hard discs and display them on 4-in. screens. The shows can be beamed to the players over a wireless Internet network. There's no price tag or release date yet, but Hollywood execs--already in a tizzy over TiVo--might want to lay in extra supplies of Tylenol...
...short term, and advertisers despise clutter because they believe it damages the effectiveness of their messages. They're wise to worry, especially as increasing numbers of viewers find ways--everything from established ad-free cable channels like HBO to such sophisticated new digital recording devices as TiVo--to avoid commercials...