Word: tivo
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Dates: during 2000-2009
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Broadcast's new enemy is digital media, including venues like Hulu that were created by the networks themselves, which cut into their ad dollars. Last year Heroes creator Tim Kring gave a legendary rant about how viewers using TiVo or DVDs or downloading - legally or not - cut into the show's audience, leaving "the saps and dips____ who can't figure out how to watch it in a superior way" to watch live TV (which still counts most for ad dollars). In one sense he was right, if undiplomatic. But only half right, because technology also makes it possible...
Human beings are innately trained to do certain basic things: Eat. Drink. And despise television commercials. But put down that remote for a second. While in no way should you shun food and water, don't go skipping through the car ads on your TiVo. Turns out that sitting through those 30-second spots may make you happier than you think...
...after thanksgiving, my TiVo died. Because it doubles as my cable box, this meant that for the week it took to get a replacement, my TV was dead as well. This would be a tragic circumstance for most Americans. But for a TV critic, it was a blow to my livelihood. I was like a cotton farmer after a weevil infestation. I was cut off from the main pipeline of American media life...
Does this mean I'm ready to abandon that video altar in my living room? Oh, God, no. When my TiVo box was finally replaced, I ran back to my big-screen TV like a child reunited with his mother. (Not as fast as my kids, who quickly began TiVoing a new stash of Clone Wars episodes...
...Famous Jett Jackson in everyday conversation. Two of my clearest memories are of that fateful day in second grade when my dad installed a satellite dish, just in time for the golden age of Snick, and then the day just last summer that catapulted The Lamb Family into the TiVo...