Word: tivo
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Dates: during 2000-2009
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...Then again, that's probably what Sony thought when it was pushing Beta Max vs. VHS. The evolution of technology is Darwinistic, but unfortunately survival of the fittest often means survival of the wealthiest. Memo to TiVo: Time to seriously consider wielding that patent power. Let's do the Multimedia Timewarp again...
...Especially not when Replay TV, based up the road in Mountain View, just signed a deal with Motorola to install its PVR in up to five million cable boxes. Talk about leapfrogging. TiVo is feeling the heat: it just laid off 23% of its staff and said it would not be seeking extra funding this year...
...saving, big ticket electronics items go out the window. It might also come down to the monthly fee of $9.95, which is a ludicrous imposition in an medium where we're not used to regular payments (whoever heard of bribing a machine to record TV for you?), and if TiVo is listening to its customers the fee will be first...
...biggest problem is marketing - or as the TiVo folks put it, "education." It seems those of us who have spent the last 20 years figuring out how to program the VCR clock are terrified by the idea of switching to a PVR and all the extra technological challenges that sounds like it might entail. In truth, nothing could be easier than navigating TiVo's menus. All you really need to know how to use are the buttons market up, down, left, right and select. But computers have gotten such a bad rap with the technophobic, as slowing PC sales suggest...
...What the TiVoistas are secretly hoping is that Microsoft's recent entry into their turf will indirectly aid them. Redmond has the deep pockets to spend on ads that explain how a PVR works - ones much more direct and widely broadcast than TiVo's too-clever-by-half "male itch" ads. But Ultimate TV is still in its buggy and relatively featureless infancy; as with all Microsoft products, it's best to wait for version 2.0. So if the ads feed a need but discerning consumers try out both systems when they actually get to the store, TiVo wins. Right...