Word: tivo
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...other way is to program TV for the shrinking, but still substantial group of people who don't want TV to change. There remains an audience unwilling to study quantum physics and comparative religion to watch Lost; who do not have a Slingbox stacked on a TiVo on top of an Apple TV; who simply want to turn on a TV set at the end of a long day and watch an uncomplicated damn TV show, in real time, on the hour, the way God intended. (See the 50 best inventions...
Broadcast's new enemy is digital media, including venues like Hulu that were created by the networks themselves, which cut into their ad dollars. Last year Heroes creator Tim Kring gave a legendary rant about how viewers using TiVo or DVDs or downloading - legally or not - cut into the show's audience, leaving "the saps and dips____ who can't figure out how to watch it in a superior way" to watch live TV (which still counts most for ad dollars). In one sense he was right, if undiplomatic. But only half right, because technology also makes it possible...
...elections, the Super Bowl - still play out on TV, even if "TV" now includes computers and phones. As for the loss of being able to make small talk with the mailman over who shot J.R. - I'll trade it for Mad Men and the ability to skip ads with TiVo. We'll find something else to talk about. (See the best and worst Super Bowl commercials...
Human beings are innately trained to do certain basic things: Eat. Drink. And despise television commercials. But put down that remote for a second. While in no way should you shun food and water, don't go skipping through the car ads on your TiVo. Turns out that sitting through those 30-second spots may make you happier than you think...
Does this mean I'm ready to abandon that video altar in my living room? Oh, God, no. When my TiVo box was finally replaced, I ran back to my big-screen TV like a child reunited with his mother. (Not as fast as my kids, who quickly began TiVoing a new stash of Clone Wars episodes...