Word: tivo
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...Explain how ROWE works. How is ROWE like Tivo...
...TiVo, the nail-biting scene at NASA as controllers watched the descent had a curious familiarity to it. Engineers whooped at every milestone just as football fans cheer every pass in a prerecorded game--even though in both instances they know the end of the tale is already writ...
...there you are, sitting in your favorite armchair, smugly clicking the remote for your TiVo, sure that you've outrun those pesky advertisers. But have you? Despite all the ways Americans try to skip over ads and get to the good part, "we live in a world defined by more commercial messages, not fewer," proclaims Walker, the New York Times Magazine Consumed columnist and author of this fascinating new book. What's worse, he argues, most of us are unwitting participants in our own personal Truman Show. "We can talk all we want about being brandproof, but our behavior tells...
...Simpsons, I had to suffer through a minute of commercials before I got to see the show. On Hulu, while I had to update my copy of Macromedia Flash, there were less than 20 seconds of ads in the first 8 minutes. And unlike digital video recorders such as TiVo, which cost hundreds of dollars and require time to set up and schedule recordings, Hulu has no setup and no cost...
...REAL WINNERS Democratic media consultants, who pocket a percentage of each ad buy. And the makers of TiVo, which lets viewers skip commercials...