Word: tivos
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
...TiVO. For those unfamiliar with this addictive new technology, TiVO is one of the new personal video recorders (PVRs) currently invading the market. Essentially a glorified VCR, it allows users to digitally record television shows of their choice without having to deal with a tape. By digitalizing the process, viewers now possess the ability to pause shows during their actual air time, record an entire season of “Law and Order” with a single click, and zip through boring acceptance speeches and overly familiar opening sequences (after all, one can only watch Sarah Jessica Parker?...
...possibilities are immense: similar to Napster’s effect on the music industry, TiVO allows us to essentially create our own television stations, with only the shows we want to watch, whenever we want. But more importantly, TiVO gives us the technology to skip over commercials. In fact, an Ad Age article recently reported that 72.3 percent of all PVR users already zip through most commercials, Britney Spears’ salacious Pepsi spots notwithstanding. It’s a boon for viewers, but a setback for the already-slumping advertising industry...
...scheduled to break-even by the end of this year, and has reported a threefold increase of revenue from the same time last year. Its subscriber base has climbed 124 percent since last year as well. With the downturn in the economy and dwindling advertising budgets, TiVO has the potential to severely undermine television advertising as we know...
...wares. For example, if you’ve been to the movies this summer, you undoubtedly noticed the string of commercials preceding the previews. Because movie-goers are the closest advertisers can get to a captive audience these days, expect this practice to become standard. To reach fickle (and TiVO-equipped) television viewers, blatant product placements are another avenue of attack. Coca-Cola’s infiltration of this summer’s hit “American Idol,” which had a set adorned with Coca-Cola paraphernalia, is indicative of marketing strategies to come. It?...
However, despite the amount of press it has received, TiVO can be found in only 400,000 households, so there is still time for advertisers to find a solution more innovative than simply slipping their products into our favorite shows. For example, the most brilliant advertisement I saw this summer was through the dingy windows of the subway between 14th to 23rd St. Created for Target, the ad consisted of hundreds of lights mounted on the tunnel walls, so that when you speed through, you see an animated show. Unlike movie-goers, subway riders are one captive audience that would...