Word: tivos
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Dates: during 2000-2009
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...their favorite World Cup team. Stalwart in their support, these fútbol aficionados were undeterred by 4 a.m. broadcasts, and camped out in their neighborhood bars to show (and voice) their support. Burrowing my head under my pillow, I prayed for silence, central air and the widespread distribution of TiVO...
Viewers, though, might rebel against too many restrictions on the cable-box PVRs and opt for stand-alone units. TiVo's new $400 Series2 units will be sold at retail through Best Buy, and Sony will produce the devices too. Competition from SONICblue's ReplayTV--which has less than 3% of the market--is also heating up. New Replay units hitting stores later this year will be priced "equal to or better than TiVo, with higher functionality," says SONICblue ceo Ken Potashner...
More problematic for TiVo is that its partnership with DirecTV--its main distribution channel so far--seems shaky. If EchoStar wins approval to buy DirecTV's parent company, Hughes Electronics, TiVo may be squeezed out, because EchoStar stands to make more money off its proprietary box. EchoStar can also offer customers a price advantage: its subscribers don't have to pay additional subscription fees to use its PVRs...
...Advertisers aim to exploit data about which shows and spots viewers are skipping and which they're watching (since the technology can track one's TV habits), and they plan to use that knowledge to send ads, infomercials and special deals targeted to a household's income and interests. TiVo has sent its subscribers promos from Lexus and Best Buy, and this month they will get a trailer for the movie Mr. Deeds. Sound Big Brotherish? It doesn't seem to bother TiVo fans like John Harper. "If the commercial is entertaining enough," he says, "I'll watch...
...1950s, life has often seemed like one big struggle over the TV. Digital video recorders (DVRS) are the ultimate in viewer control, allowing users to skip commercials, pause live programs and watch shows at their own pace, rather than on a broadcaster's schedule. So British subscribers to the TiVo DVR service took it as a personal insult when the BBC comedy Dossa and Joe was automatically recorded on their machines in a format they could not delete. The BBC, which struck a deal with TiVo to promote Dossa and Joe, admits the aggressive tactic was a bad idea...