Word: tivos
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There's nothing easier than falling out of shape, especially in the U.S. Americans may no longer lead the world in science, engineering and productivity, but with TiVo on the flat-screen, Domino's at the door and an arsenal of remotes within easy reach, we've got leisure time nailed...
Gluck's product-infused formula is rapidly becoming a model for network TV's survival. Thanks in part to technologies like TiVo-which growing numbers of folks are using to blitz past commercials and watch TV on their own schedule-the ad-driven prime-time business model that has existed for decades is under assault as never before. In New York City last week, broadcast execs showcased their best hopes for luring viewers back this fall, unveiling dozens of new dramas, sitcoms and reality shows. If history is any guide, most of them will flop, with shows aimed at young...
While the gloomy financial picture may have something to do with a lack of must-see TV, it's hard to overestimate the challenges posed by ad skipping. At least 6.4 million households now have digital video recorders (DVRs) like TiVo. Cable and satellite providers are pushing the technology hard-40% of households are expected to have DVRs by 2009-while the cable guys are also pitching video on demand (VOD), another technology consumers use to watch content on their own schedule. "VOD is the ultimate worry for us," says Jon Mandel, chairman of the ad-buying firm MediaCom...
...more reason advertisers want to TiVo-proof their message. Since 1999, television product-placement deals have surged in value from $709 million to $1.9 billion, according to the research firm PQ Media. Already, marketers have burrowed into reality shows like Survivor and The Apprentice. This season also brought us a Desperate Housewife fawning over a Buick, Bernie Mac popping Rolaids, a character in According to Jim declaring she only wants "the shrimp at Red Lobster" and an episode of Arrested Development set in a Burger King. "We needed as much support for the show as we could get," says Steven...
...second films about beer and cars? The ones you used to make a point of watching during the Super Bowl until Janet Jackson's boob popped out and they stopped making the funny offensive ones? The ones you used to watch between acts of TV shows, before you got TiVo or started watching everything on DVD? Yes, well, there's still a multi-billion dollar industry based on the premise that people still watch and pay attention to them...