Word: tivos
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Like many other couch potatoes who take their quality TV time seriously, I hailed the arrival of TiVo as a liberator. Back in the dark ages of TV watching - about four years ago - there were two ways to catch your favorite shows. You could run your life on the networks' schedule, or you could enter VCR-programming hell. Then came TiVo, a miraculous device that remembered what I liked and let me watch it whenever I wanted. But, as I soon learned, TiVo could be tyrannical...
...save your favorite programs, you plug the recorder directly into your television, cable box or TiVo player. The Archos AV120 ($460) stores about 20 gigabytes of data. That's enough to record Hitchcock's Marnie and still have room for more. While the screen measures less than 2 in. diagonally, the picture is surprisingly vivid...
...from the point of view of the advertisers. Not so long ago, they could reach the majority of the North American viewing public by running commercials on the three broadcast TV networks. But with the advent of cable, VCRs, mute buttons and newer technologies like the one used in TiVo, the audience has fractured into hundreds of niches not only able but likely to skip commercials. Advertisers today have to get their butts off the figurative couch and work outside the living room. They have to become hunters adept at tracking the consumer prey. They're investing millions to learn...
...Your TV viewing - indeed, your entire home-entertainment experience - may never be the same. A Miami-based company called Alienware makes a custom PC called Navigator starting at $1700: an entertainment-dedicated unit that runs Microsoft's new Windows XP Media Center Edition and plays TV, records like a TiVo, and runs Internet content, DVDs, CDs and digital music, either on its own monitor and speakers or by channeling the media to your TV or stereo. It could take the place of every component in your entertainment system. Hewlett-Packard, Gateway and Cyberpower are also building PCs dressed...
...classic New York City flagship in the former Rhinelander mansion and Calvin Klein's ultra-urban-cool outlet on Madison Avenue, both trendsetting statements in their day. It's an experience that has now become two way, says Bills, thanks to the reach of technology. Before cable, before TiVo, we were sit-back consumers, willing to watch what was put before us. Now we want to participate. We once wanted department stores like Bloomingdale's to give us a show. Now we want to be one of the actors. "The age of entertainment retailing is no longer what's really...