Word: tivos
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...their favorite World Cup team. Stalwart in their support, these fútbol aficionados were undeterred by 4 a.m. broadcasts, and camped out in their neighborhood bars to show (and voice) their support. Burrowing my head under my pillow, I prayed for silence, central air and the widespread distribution of TiVO...
...TiVO. For those unfamiliar with this addictive new technology, TiVO is one of the new personal video recorders (PVRs) currently invading the market. Essentially a glorified VCR, it allows users to digitally record television shows of their choice without having to deal with a tape. By digitalizing the process, viewers now possess the ability to pause shows during their actual air time, record an entire season of “Law and Order” with a single click, and zip through boring acceptance speeches and overly familiar opening sequences (after all, one can only watch Sarah Jessica Parker?...
...possibilities are immense: similar to Napster’s effect on the music industry, TiVO allows us to essentially create our own television stations, with only the shows we want to watch, whenever we want. But more importantly, TiVO gives us the technology to skip over commercials. In fact, an Ad Age article recently reported that 72.3 percent of all PVR users already zip through most commercials, Britney Spears’ salacious Pepsi spots notwithstanding. It’s a boon for viewers, but a setback for the already-slumping advertising industry...
More problematic for TiVo is that its partnership with DirecTV--its main distribution channel so far--seems shaky. If EchoStar wins approval to buy DirecTV's parent company, Hughes Electronics, TiVo may be squeezed out, because EchoStar stands to make more money off its proprietary box. EchoStar can also offer customers a price advantage: its subscribers don't have to pay additional subscription fees to use its PVRs...
...Advertisers aim to exploit data about which shows and spots viewers are skipping and which they're watching (since the technology can track one's TV habits), and they plan to use that knowledge to send ads, infomercials and special deals targeted to a household's income and interests. TiVo has sent its subscribers promos from Lexus and Best Buy, and this month they will get a trailer for the movie Mr. Deeds. Sound Big Brotherish? It doesn't seem to bother TiVo fans like John Harper. "If the commercial is entertaining enough," he says, "I'll watch...