Word: tlc
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Dates: during 1990-1999
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...past? Melanie C makes a decent attempt on Northern Star--the opening drum and bass notes of the first song "Go," are exciting and unexpected, and the rest of the album too, with its pop/R&B influences is surprisingly listenable, especially on Lisa "Left Eye" Lopes (of TLC fame) rapping on "Never Be the Same Again." Look out for the genuinely haunting title track. And as if to complete the metamorphosis, gone is the trampy Sporty Spice garb from before--the album cover heralds in the new Mel C with her pared-down rock-chick apparel...
...outlining everything He isn't (e.g., "God is not mortal") and implying that He is everything else. A similar tactic works for the flygirls. They're not the Supremes, exactly, although in some scenes they do alternate their backflips with do-wop backup harmonies. They're not all TLC, despite their crazysexycool attitude and hip-hop flava (they describe their dance style as "hip-hop and jazz meets Tae Bo"). They are not so much the In Living Color flygirls as they are the dancers in the video for the Paula Abdul song "Cold-Hearted Snake...
Neither can millions of other women. At a time when fictional soaps are struggling and talk-show ratings are flat, TLC has created buzz--and unprecedented ratings--among the coveted demographic of women ages 18 to 34--out of a lineup of low-budget "lifestyle documentaries" that allow viewers to peer into the lives of real people as they experience key rites of passage. Last month's premiere of A Dating Story (you guessed it, real blind dates) grabbed the No. 1 cable ranking in its time slot among younger women--a coup all the more remarkable because TLC...
Formerly known as the Learning Channel, TLC wasn't always this intuitive. Before Discovery Communications acquired it in 1991, the channel's more scintillating programs included an IRS-sponsored instructional called The Subject Is Taxes and the crafts-oriented Sew What's New. Translating its pedagogical mission into warmer, fuzzier, but still informative reality fare for women fell to daytime-programming chief Chuck Gingold, who had worked at Lifetime and had noticed the huge success of shows about weddings like that of Prince Andrew and Sarah Ferguson. With heightened competition for the women's market, voyeurism at a premium...
...shows are working for TLC--whose daytime, toll-free, direct-response ads have been replaced by commercials from Wal-Mart and Sony. So assuming the more suspenseful Dating continues to perform, can tearful bat mitzvahs and confirmations be far behind? Gingold won't say, but he does drive one point home. "You won't be seeing divorces or funerals. This is happy...