Word: tli
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...that TLI knows where its Andagoyan subscriber is, he can rest assured that he will somehow get his weekly copy of TIME. For in spite of transportation difficulties, censorship, bans, dollar shortages, import restrictions, iron curtains, and such, TLI managed last week to get 260,000 copies of TIME'S four International editions to a million readers in 180 countries and possessions overseas. Eighty-one copies even got into Soviet Russia-to "safe" official addresses-and TLI is sure that Russia, too, is "just the sort of place where TIME would do the most good...
Because news is a perishable commodity, TLI takes pride in the knowledge that most of these 260,000 copies of TIME were being read while U.S. citizens were reading the same issue. The story behind this accomplishment might very well begin with an Indian Maharaja who, in 1941, was paying $585.60 a year airmail charges to have TIME flown to him. At that time only 26,000 copies of TIME were going (by surface mail) to the world outside continental North America. There were many requests for faster delivery overseas, but the best air-delivered price we could...
...importance of world trade and ECA to TIME Inc. is obvious: TLI is founded on the belief that the exchange of news and goods between America and the rest of the world is for the benefit of all concerned, and (exemplifying that point) the overseas editions of TIME and LIFE International carry advertising sold separately from TIME Inc.'s U.S. edition...
...When TLI had read Mr. Gubin's book, it thought that it could do everybody concerned a service by distributing it. The author agreed to work with us in updating a second edition, which TLI distributed to some 5,000 U.S. business and industrial leaders. Another 3,000 copies went to Congressman Walter C. Ploeser, chairman of the House Small Business Committee, for distribution to key members of this important segment of the U.S. economy...
...present, TLI is considering a third edition of How To Do Business Under the Marshall Plan early next year to incorporate probable changes in the Act's regulations and to satisfy the great number of requests for extra copies. These requests alone are impressive evidence of the U.S. businessman's intention to give the Marshall Plan the kind of understanding and cooperation that can make it succeed...