Word: tm
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Dates: during 2000-2009
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Japanese companies were able to aggressively move into the U.S. and European car markets in the 1970s and 1980s to a large extent because of their low labor costs. The Japanese auto firms created brands, instead of acquiring them. Toyota (TM) and Honda (HMC) developed reputations for quality and service that often eclipsed those of their competition in the West...
...such a large employer. There is no longer a case to be made that the auto manufacturing business is "strategic". If the auto industry was ever in a position to enjoy that designation, it was when the American car companies had 70% of the market. At this point, Toyota (TM) and Honda (HMC) could buy the divisions of GM that they believe can be profitable and the domestic auto market would see very little disruption...
Toyota's (TM) share of the U.S. light vehicle market is 18% and Honda's (HMC) is 10%. GM's (GM) share of its home market is about 22%. Fifty-five years ago, the No.1 U.S. car company had 54% of the U.S. market. By this time next year, GM's piece of the American car pie could drop another 50%, bringing it closer to Honda...
...people who want a new car, can afford a new car, and will walk into a dealer and buy one any day they please. By not refurbishing a Ford and making money in the process, the No.2 U.S. car company risks having some of its owners buy a Toyota (TM) when the time comes. But, a Ford owner who wants his Ford made "good as new" is going to come back to Ford...
Once domestic vehicle sales began to decrease 30% per month, as they did beginning last fall, and then the rate increased to 40% or more the last three months, there was no way that Ford could finance its losses over the next year. The news that Toyota (TM) and Honda (HMC) might seek assistance from the Japanese government meant that not a single car company in the world would get by on its own. (Read about the CEOs behind Detroit's Big Three...