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What is a maharishi to do when sales start to grow sluggish? One answer: announce a shiny new product. Maharishi Mahesh Yogi, the founder and guru of Transcendental Meditation (TIME cover, Oct. 13, 1975), has done just that. TM monthly enrollment slid from its 1975 peak of 40,000 trainees a month to a low of 4,000 this year, partly because the Maharishi invited several thousand of his teachers to TM headquarters in Switzerland to acquaint them with the organization's new wares. The teachers have now brought those wares to the American market: lessons that will lead...
...weeks, my body thought I was going to die and my mind was convinced. I didn't want to do it. I hated it." Now, she says, she feels buoyant after her mile-and-a-half run, and the feeling lasts for most of the day. 'Tm pleased with myself...
Since it was launched in 1973 by Reporter-turned-Lawyer Michael R. Levy, 30, Texas Monthly has taken on just about every sacred steer in the Lone Star State: college football, the Miss Texas Pageant, oil barons, the Texas Rangers, Dallas banks. TM's exposure of a backwoods speed trap near San Antonio that collected fines of $168,000 a year led to suits by the county and a nearby town. No Texas legislator on TM's biennial "ten best" list has ever been defeated, while 40% of those listed among the "ten worst" are out of office...
...Newman Broyles and paeans to such Texas institutions as cowboy boots, wildcat oil drillers, chicken fried steaks and the brothel "that slept more politicians than the Driskill Hotel and the Governor's mansion combined." In fact, keeping citified Texans in touch with their frontier heritage is one of TM's top missions. Says Editor William Broyles, 31: "Our goal is to locate, and glory in, the rough edges of Texas culture...
Bringing Texas to the Texans has brought prosperity to Texas Monthly. Circulation has risen from an initial 20,000 in 1973 to nearly 200,000, and TM is now available on newsstands from Boston to Boulder, Colo. Next month's issue will bulge with 111½ pages of advertising, up from the first month...