Word: tnt
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...Monday Nitro, TNT...
...Average rating for NBA games last season on TNT...
Rumble in the Bronx, TNT...
...form of programming on cable. Last week, for example, wrestling shows were ranked 1, 2 and 3. On Monday nights, the two rival wrestling organizations--the World Wrestling Federation and World Championship Wrestling--have shows on at the same time, the former on the USA Network, the latter on TNT. In the past year, the shows' combined Nielsen ratings have risen some 50%, and together they are watched in more than 6 million households. Larry King's audience is about a fifth that size. Taking all telecasts into account, about 34 million people watch wrestling each week...
...Still, there are powerful incentives for NBC and TNT (owned by Time Warner, the parent of this web site) to make this league work. Even with diminished ratings, football offers one of the last true mass audiences that advertisers crave. And at least the pair will be losing money with their own pigskin...