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Marketers already seem to??know a lot about how we think, but what if they could actually watch our brains work as they test their products? A recent experiment by Read Montague, a neuroscientist at Baylor College of Medicine, may be laying the groundwork for just that. In an experiment last year, he scanned volunteers' brains as they drank samples of Coke and Pepsi. When the colas were not identified, the tasters showed no particular preference for either. But when they were shown the iconic red-and-white label, they expressed a huge preference for Coke, irrespective of which cola...
Knowing that the week was likely to??produce a convergence of public relations catastrophes, Bush's staff gave him a very busy, very public schedule. He was a patient audience member at a daylong conference that First Lady Laura Bush held on Helping America's Youth, and he worked the crowd in one hotel ballroom for so long that a veteran cameraman said it was like having Bill Clinton back. Bush palled around with Democratic luminary Vernon Jordan at a luncheon and invited a group of military wives to suggest a gift for his 28th wedding anniversary. "Sorry I asked...
...WEST WING NBC, Sundays, 8 P.M. E.T. A move to??Sunday nights has sent the Washington drama's poll, er, ratings numbers tumbling--ironically, just as it's become complex and exciting. In its high-rated days, the show was an eloquent but simplistic fantasy. The presidential race between Matt Santos (Jimmy Smits) and Arnold Vinick (Alan Alda) has given it what it always lacked: a nuanced conflict between two flawed but empathetic opponents. (The Bartlet White House story lines seem like a distraction now.) Santos and Vinick square off for a live debate on Nov. 6--just in time...
From TV news producers to??politicians to home-security companies, few people have ever gone broke overestimating the fears of extremely unthreatened Americans. And producer Jerry Bruckheimer is not a man who is fond of going broke. He nearly singlehandedly made CBS No. 1 with his CSI franchise and its crime-story satellites. His track record in other genres is spotty--this season, the middling WB buddy-lawyer show Just Legal and NBC's Pentagon snooze E-Ring--but in cop procedurals, he has gone five for five. That tingle in your chest when you see Anthony LaPaglia race...
...response to??TIME's "10 Questions" interview with ex-convict Martha Stewart, whom you described as "the indomitable domestic diva" [Sept. 19], is simply this: Crime does...