Word: toads
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Dates: during 1960-1969
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Still and all, the picture is worth seeing, and what makes it worth seeing is the work of Angela Lansbury. She plays Berry-berry's mother as a woman with the brain of a flea, the heart of a whale, the tongue of a toad, the devotion of a dog, the cunning of a serpent, the innocence of -a noisy old parrot...
With the Ellerman magazines added to his roster, tireless Roy Thomson has already begun to beat the bushes for more bargains. A man with the expansion powers of an inhaling toad, he has traversed four continents since October, gathering so many more new properties that he himself has lost track. "Let's see," he asked an aide last week, trying for a head count. "How many magazines did we pick up out in Australia? Ten or twelve? Oh, fine, 13. How many we got in Africa? Thirty in Africa. We got three new TV stations in Kenya, Uganda...
...sprightly line drawings, a baby toad happens upon an ox and rushes home to tell Mamma about its wondrous size. Proud of her own size and disdainful of "being outdone by any living creature," Mamma Toad puffs and puffs until she resembles a huge balloon. Then: "With all her might she puffed to the bursting point-and burst into little pieces...
...moral was obvious, but Good Housekeeping could not resist a dig at McCall's campaign to boost its circulation to 8,000,000 by December and the Journal's race to keep up: "When a toad puffs to impress, she pays the penalty. When a magazine puffs to impress, it's the advertiser who pays." That moral was guaranteed by Good Housekeeping to make the battle of the slick-paper ladies even more frantic...
...chief executive of the state of Alabama whirled into action. "Hey," he yelled. "Hey, don't you all kill that toad!" Patterson jumped up from the table and sprinted across the lawn to save a horned toad, a family pet that is consigned by Tuti to a vagabond's life in the garden...