Word: toaster
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Frozen Flapjacks. Prebaked, frozen pancakes, which are warmed up in an electric toaster, are being tested at retail for the first time by Chicago's Quaker Oats Co. Price: 19? for a package of four...
...written on cards, and each week four cards are drawn from a hopper. President Hugh Clary, or some other executive, then phones the wife and asks her how much business her husband has brought in so far that month. If she knows, she gets a free appliance (electric coffeemaker, toaster, broiler, etc.). So far, 17 wives have been called, and every one has had the answer, to the penny. One proudly reported that her husband had passed his month's quota in only eight days. Overall results: Clary's dollar sales in May were up 22% over April...
...mentioned the remarkable Seton Hall basketball team. "However," says Blau, "the very next week, when there was a story on the team in TIME, I sold him a subscription." Pat DiNardo of New York University reports a counterproposition from a student who said: "Get me a new electric toaster wholesale, and I'll buy TIME." It was a deal. A few days later, armed with a sparkling new toaster in one hand and an order book in the other, Pat made his sale...
...housewife, this means that the appliance makers will be working twice as hard to develop new gadgets for the whole house. And some day Betty Furness might appear on color TV to say: "Now I want to show you the toaster that butters the bread, the range that washes the pans, and this wonderful electrically-powered crib that rocks the baby back to sleep if he cries...
...floor of his $8,000 house (annual property tax $240) and switches on the electricity (3½? tax on each dollar of his monthly bill) which lights the bulb (price 20?, plus 2? tax)." Hardly a thing Henry touches is not taxed: cuff links (price $3.50, plus 77? tax), toaster (price $20.50, plus $1.74 tax), refrigerator (price $300, tax $25.52), cigarette (price per pack 10?, plus 7¢ federal tax, plus 4? state tax). Even Henry's wife whom he kisses goodbye cost Henry a $2 marriage license-to say nothing of the tax on the lipstick he wipes...