Word: toasters
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Dates: during 2000-2009
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...report that the company acknowledges will meet Wall Street's estimates. But the guillotine blade began its descent in December, when IBM decided to sell its money-losing personal-computer business to Lenovo, a Chinese company. IBM had concluded that a PC was a commodity, little more than a toaster that also does long division, and its decision to get out of the business spotlighted Fiorina's opposite bet. Under her command, HP in 2002 spent $19 billion buying Compaq, largely to expand its position in PCs and fight off Dell, the market's low-cost leader. Though the merger...
Esteemed employee that he is, Hanson hopes to make the game stall, crash or buzz like a bad toaster. And, yes, he wreaks this havoc for a living, working as many as seven days a week in a Chicago-area office the size of a strip mall...
...couple of dozen college campuses to hand out mock financial-aid forms with an invitation to cut the high cost of college by buying at Ikea. Bed Bath & Beyond offers college-bound shoppers a handy checklist that reminds students not to forget, among other things, the toaster oven, popcorn maker, snack table, blender and, that campus sine qua non, the George Foreman grill. Meal plans be damned. And after a few early attempts, gift registries for the college-bound caught on this year too. Wal-Mart, for example, rolled out its College Wishlist in July. Now students can pick...
...mechanical octopus; back from Spidey I, Peter's spunky, sweet-spirited aunt (the divine Rosemary Harris); and the meanest newspaper managing editor in movie history (J.K. Simmons). Occasionally, a street singer shows up to croak awful ballads about Spidey's exploits, and poor Auntie can't even get a toaster premium, much less a desperately needed loan, from her bank...
Most people don't spend a whole lot of time thinking about their relationship with their toaster. But KitchenAid does. When the company was testing its new line of retro-inspired appliances, researchers crisscrossed the country asking consumers to describe their kitchenware. "What we said was 'Think of this product as a person and you're meeting him for the first time at a cocktail party,'" says Charles Jones, vice president of global consumer design at Whirlpool, KitchenAid's parent company. "What we kept hearing was 'Solid, dependable, makes me smile, someone I can trust...