Word: toasts
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Reality TV couldn't get any more real than the stuff that Emma Gilding records with her handheld camera. This consumer anthropologist focuses on the scenes that no network would dare show you--tooth flossing, toast buttering and sock sorting. Gilding dives deep into the consumer psyche for clients like American Express, AT&T Wireless and Huggies. As founder and global director for Ogilvy & Mather's Discovery Group, she sends camera-toting researchers to study consumers as if they were part of some undiscovered civilization...
...year-old French distiller in 1998, the venerable cognac brand, its sales flagging, looked ready to go under. A public relations executive, Heriard Dubreuil, 54, quickly sold off marginal assets such as a Bordeaux wine-trading company and pumped up marketing for the cognac. Now she has earned a toast of her own. In June she announced a 71% growth in profits for the year...
...Golden, Colo., is surrounded by his teammates and the expedition's 75 pieces of luggage. Success has made the group jubilant. This airport lounge has become the mountaineering equivalent of a winning Super Bowl locker room. As they sit amid their luggage, holding Carlsberg beers, they frequently raise a toast. "Shez! Shez!" shouts a climber. That's Nepali for drink! drink! "No epics," a climber chimes in, citing what really matters: no one died...
...Golden, Colo., is surrounded by his teammates and the expedition's 75 pieces of luggage. Success has made the group jubilant. This airport lounge has become the mountaineering equivalent of a winning Super Bowl locker room. As they sit amid their luggage, holding Carlsberg beers, they frequently raise a toast. "Shez! Shez!" shouts a climber. That's Nepali for drink! drink! "No epics," a climber chimes in, citing what really matters: no one died...
...zero temperatures, 100-mile-an-hour winds, biting snow and glaring sun. His clothes hung too loosely off his frame and he still walked with the measured steps of a man at high altitude. He looked out of place among the soft, comfortable suburbanites that came to toast his accomplishment. And as he spoke he reassured the crowd that he was done with Everest. But he added that the climbers? mantra is "So many peaks, so little time...