Word: tobacco
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Dates: during 1930-1939
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Advertising men last week viewed two big new campaigns, chuckled over the superb slyness of one, pondered the astuteness of the other. Both were variants of testimonial advertising, but if the two should be judged for originality, the prize would go to Ex-Lax Manufacturing Co., not American Tobacco...
...Bartlett in the last four years: Cornelius Vanderbilt Jr., Irving T. Bush (terminal), Mrs. Bainbridge Colby (diplomacy), Janet Flagg Harlan Trubee (judiciary), Claire Brokaw (Vanity Fair), Eugenia Bankhead Hoyt Butt Lee (Actress Tallulah's sister), Jessica Sargeant (now Mrs. Richard Barthelmess), Evelyn Marshall Field (department store), Walker Inman (tobacco), Delphine Dodge Cromwell Baker (automobile), Edward Delafield (finance), Louise Annette Thompson (railroad), John Bellinger Bellinger (Army), Lora I. Knight (aviation), Beryl Curtis Ward (bread), Dorothy Cochrane Karageorgevitch (Serbian royalty), Peter Arthur Drury Jr. (Washington, D. C.), Sidi Wirt Spreckels (sugar), Adelaide Rhinelander Chaqueneau (Kip's sister...
...World. Dominicans are prouder than Mexicans of their Spanish blood. Actually over half the population is Mulatto. They pay no taxes. The government struggles along on a 60% tariff on all imports collected for it by a U. S. customs agent, William E. Pullman. Sugar cane, coffee, tobacco, cocoa are their only important crops. World overproduction has ruined all four. A $30,000,000 loss is not a disaster to such a country, it is Calamity. Dominicans wandering in the stench of burning corpses last week took some comfort in the fact that cathedral, palace, fortress, nearly all their oldest...
...meager merger announcement gave no details-not even the new corporate name or directorate. No information has been forthcoming about the reasons for the merger. But the implications are obvious; McCann gains many valuable accounts including Congoleum-Nairn, Bon Ami, Valspar, Dictaphone, Agfa-Ansco, Dill Tobacco; and Erickson, which had these accounts among others, gains service facilities of which it has long felt the need. Erickson had only one office (in Manhattan), while McCann has seven in the U. S., three in Europe, four affiliated in Canada. McCann Co., headed by Founder Harrison King McCann, is the larger...
...American Tobacco says it has a new process: subjecting tobacco to a violet ray treatment. Whether other companies will find such a process necessary in order to keep their tobacco of equal standard is not yet disclosed. American Tobacco's new advertising will be signed testimonials from the greatest tycoons. They will not endorse Luckies, but will praise the business acumen and scientific leadership which led American Tobacco to its great violet ray discovery. In each testimonial the inference will be clear that the endorser's own business possesses qualities comparable to American Tobacco...