Word: tobacco
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Dates: during 1930-1939
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...writer most revered by the U. S. is adopted. He never visited America although he undoubtedly heard a great deal about it and was one of the first to make use of one of its first exports, tobacco. When you get off the train at his home town you are immediately faced with a large U. S. cigaret advertisement. In the last century Phineas Taylor Barnum tried to buy his birthplace. Retired Champion Fisticuffer James Joseph ("Gene") Tunney professes to admire his works above those of all other authors. Last week, by the will of a retired tycoon -Henry Clay...
...more U. S. daily newspapers, and in many a U. S. magazine, advertises American Tobacco Co., selling tobacco in many forms but particularly in the form of Lucky Strike cigarets. Turbulent has been American Tobacco advertising, from its extreme use of the testimonial technique to its famed "Reach for a Lucky instead of a Sweet"-a slogan deplored by conservative advertising men, resented by the candy & sugar industries, rebuked by the Federal Trade Commission. The current American Tobacco Co. campaign, still associating cigarets with slender figures, is built around the catch line of "avoiding that future shadow," pictures trim...
During the week the Textile Converters Association reversed its traditional pro-tariff stand and asked for the bill's rejection. The National Cigar Leaf Tobacco Association did likewise. The American Importers & Exporters Association urged a veto on the ground that the new tariff rates (highest in U. S. history; an average of 41% ad valorem on all dutiable commodities or 20% above the present law) "will cause ill will and reprisals which will make it impossible for us to develop the export trade necessary to the continued prosperity...
...always interesting and sometimes startling question of what Mr. George Washington Hill and his American Tobacco Co. are likely to do next was last week answered when Lucky Strike's ''future shadow." suddenly expanded from the chin in which it originated and spread over the entire figure, monstrous, ominous, and exaggerated even to advertising's nth degree. For a long time the public had been accustomed to seeing, in Lucky, advertisements, a picture of a single-chinned man or woman casting a fat and double-chinned shadow, the moral being that by much smoking instead...
Most of the cigarets sold in England (about 75%) are made by Sir George Alfred Willis's Imperial Tobacco Co. of Great Britain and Ireland, Ltd., which for 12 months ending Oct. 31, 1929. showed a net income of ?9,476,000 ($46,053,000) compared to about $30,000,000 1929 net for American Tobacco. The British-American Tobacco Co., Ltd., formed in 1902 by American Tobacco and Imperial Tobacco (the American interest has scattered since the dissolution of the old American Tobacco Trust; Imperial has probably much increased its original one-third interest), is not directly affected...