Word: tobacco
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Dates: during 1940-1949
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...would pass on Broadway; she was still "fresh as a daisy," one critic reported, but her long box-office stride was slackening-as well it might. Oklahoma! had already far outrun (2,134 performances) any other musical in Broadway history*; only a handful of plays (e.g., Life with Father, Tobacco Road, Abie's Irish Rose) had lasted longer...
...chain-smoked Lucky Strikes while he waited impatiently for the reporters to crowd into his press conference. Then he quietly dropped his bombshell. He announced that high-powered Foote, Cone & Belding, Inc. had resigned its $12,000,000-a-year account as advertising agent for The American Tobacco...
...total volume. Never before had any agency voluntarily given up such a fat account (one of the twelve largest in the U.S.). Foote's reasons were the same, and just as general, as those given a week before by George Washington Hill Jr. when he quit as American Tobacco's $230,000-a-year vice president in charge of advertising (TIME, March 29). Like Hill, Foote said he had resigned because of "general disagreement over policies...
Provocation. While American Tobacco was headed by the elder George Washington Hill, Adman Foote had never openly questioned its raucous advertising of Lucky Strikes. "Would you argue with Babe Ruth," he explained, "if he were showing you how to hold a bat?" But after the elder Hill died a year and a half ago and 71-year-old Vincent Riggio succeeded him as president, Foote, like the younger Hill, was gradually provoked to a point beyond the bounds of "respectful disagreement," finally decided to quit...
...sided as that, although he conceded that "no agency ever before resigned an account of this size except to avoid being fired." This week, F. C. & B. was, in effect, fired. It had offered to carry on for as long as it took to find a successor, but American Tobacco wasted no time in finding one. Effective forthwith, it named Batten, Barton, Durstine & Osborn, Inc. as the new agency for Lucky Strike advertising, turned its Pall Mall account over to Sullivan, Stauffer, Colwell & Bayles...