Word: tobacco
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Dates: during 1960-1969
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Despite the fact that the health issue is at the heart of the matter, the industry continues to deny adamantly any direct or "causal" cancer-smoking link. It has spent $3,700,000 to set up the Tobacco Industry Research Committee, which is widely regarded as only a smokescreen for the industry. But fortnight ago two reports came out from medical groups partly financed by the committee, holding that 1) smoking taxes damaged hearts, and 2) tobacco users absorb 90% of the nicotine to which they are exposed...
...Ernest Wynder of Manhattan's Sloan-Kettering Institute, who, with Dr. Evarts Graham, started the cancer controversy by inducing cancer in mice with daubings of tobacco tar, is only one of many prominent medical authorities (including the Surgeon General of the U.S. and the public health services of Britain and The Netherlands) who now believe that the link between smoking and cancer is definite. Last week the World Health Organization identified cigarettes as a major cause of lung cancer. Many smokers themselves are convinced of the link; in a worldwide poll, 33% of them said they thought smoking...
Actually, filters?with their psychological assurance to smokers?have helped the tobacco industry in other ways...
They cost less than the tobacco they displace, sell for more, allow the use of stronger, cheaper tobacco in cigarettes...
Most companies also use reconstituted or homogenized tobacco (formerly unusable stems and leaves that are pulverized and re-pressed), which was pioneered by Reynolds and copied by the industry. The average filter cigarette now contains about 14% reconstituted tobacco. Many tobaccomen feel that filters, because they have less flavor and often burn faster, actually make people smoke more...