Word: tobacco
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Dates: during 1960-1969
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Bitten Bettors. With Britain struggling to defeat inflation at home, modernize its outmoded industrial plant, and raise exports so as to end its balance-of-payments deficit, most of Callaghan's countrymen were braced for higher income, sales, tobacco and liquor taxes, and perhaps higher down payments on installment purchases. They got nothing of the sort...
...story is simple. A trio of God's in search of good people are introduced by a water seller (Steve Kaplan) to Shen Te (Trish Archer) a prostitute who is a good people. The Gods pay her for their night's lodging with enough money to start a small tobacco shop. Screaming freeloaders move in; she falls in love with a worthless unemployed flyer; her every good deed brings ruin. To save herself, she invents a businesslike, ruthless alter ego, Shui Ta, who is successful and dastardly. How to reconcile goodness and survival? Shen Te can't manage...
...stage movement works best in small, humorous scenes like the early one of the itching, scratching, sneezing, retching freeloaders in Shen Te's tobacco store, and in the finale when a congregation of riffraff salutes the gods with raised mop as the "illustrious ones" fly away on a winch-raised cloud...
Handyman & Thief. Gennaro is coffinmaker, wreathmaker, funeral-insurance salesman, handyman, business manager, and hearse driver. He is also poor, and in Naples that means powerless. Caught without a chauffeur's license, he is slapped with a staggering fine and forbidden to drive. In debt for tobacco, rent, and worst of all, for coffin lumber, he limps through one hand-mangling day heaving shovelfuls of earth for a huge industrial corporation-and gets fired for incompetence. Employed in a sizzling restaurant kitchen, he is falsely accused of theft, gets fired again...
...anxious was Lorillard to get True onto the cigarette stands that it did not even bother to test-market the blue and white pack. Whether True will set off another competitive battle in the industry remains to be seen. Liggett & Myers is test-marketing a new Chesterfield menthol. American Tobacco is trying out "Mayo's Spearmint Blend,"* and Philip Morris is about to market a menthol Marlboro in a green package. These, however, so far have been heralded for their coolness rather than their healthful components...