Word: tobacco
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Dates: during 1960-1969
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Much of the Philippines' violence rises from the chasm of poverty that separates rich and poor. Though the 7,100 islands of the republic are rich in natural resources (gold and copper on Luzon, iron on Samar, chromite on Mindanao) and fecund with such crops as tobacco, sugar, corn and rice, average Filipino income is only $120 a year. Fully 6% of the population is unemployed, and a third of all Filipinos work only three months a year. Manila's wealthy suburb of Forbes Park glitters with swimming pools, but children starve to death regularly in the shack...
Foote first made a name for himself in the advertising business by working with Albert Lasker and George Washington Hill on American Tobacco's tumultuous Lucky Strike account. As some middle-aged moviegoers still remember, the Hollywood version of The Hucksters, a broad 1947 caricature of the ad game, cast Sydney Greenstreet as a raucous Hill, while Adolphe Menjou portrayed Foote as a harassed, jittery yes man. Said Foote at the time: "I don't think I could impersonate Mr. Menjou very well, and I don't think he could impersonate me very well...
...advertising firm that Foote had helped to found-Foote, Cone & Belding-jolted fellow admen by resigning the $12 million-a-year American Tobacco business. Foote later left Foote, Cone & Belding, and landed in 1951 at McCann-Erickson, now the biggest agency in the world's largest advertising combine, Interpublic. A former chairman of the American Cancer Society's executive committee, he gave up chain-smoking five years ago. This year he was appointed to the President's Commission on Heart Disease, Cancer and Stroke. Now he hopes to work for anti-cigarette causes "as a volunteer propagandist...
...Germans find themselves in the same position as the French, the English, cats, or tobacco," aphorizes Author Leonhardt. "To be hated for the right reasons is not always pleasant, but to be loved for the wrong ones can be downright embarrassing." With that essentially negative prelude out of the way, the West German journalist launches into a wry and gritty explanation of what it is like to be a German today. Leonhardt feels that the Germans are among the world's most unliked peoples, but his apologia gives a tough, fascinatingly qualified answer of yes to the question...
...market abroad, compared with 8% of the nation's industrial output; last year U.S. meat exports alone rose 36% . Japan ranks as the biggest customer, followed by Canada and Britain. As West Germany's biggest agricultural supplier, the U.S. ships not only such staples as cotton, tobacco, wheat, canned fruit and poultry-but even 30% of the hops for Germany's beer...