Word: tobacco
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Dates: during 1960-1969
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When Bogart lights a cigarette on the screen, girls respond with big, sexy sighs. Bogart alone could save the tobacco industry if there were only enough Radcliffe girls and Harvard boys to fill the nation. "It's that special way Bogey grits his teeth, then parts his lips and sort of hisses that makes it so great," explains Ciji Ware, a Radcliffe senior whose favorite swain, as she calls him, is Ted Landreth, the Harvard boy who in turn best imitates the way Bogey smoked. "Bogey," she insists, "is everything we wish Harvard-men were, in addition to what...
...Pocket. North Carolina Mutual had an uncertain beginning 65 years ago in the backroom of a Durham barbershop. Barber John Merrick, one of seven founders, got some useful advice from Tobacco Magnate Washington Duke (his family founded the American Tobacco Co.), who explained business practices while being shaved. But Duke's advice was of little help when the struggling company faced its first policyholder death: to cover the $10 payment due, the firm had only 290 cash on hand. Merrick and another backer dipped into their pockets for the difference, then shrewdly waved the widow's receipt around...
...tobacco business faces a dilemma that no huge industry has ever before confronted. The cigarette, its prime product, is increasingly under fire as a peril to life and health; yet it continues to enjoy a king-sized market. While many of the nation's 70 million smokers may be trying to quit, the tobacco industry has no intention of doing so. After the Surgeon General's report, the cigarette makers last week withdrew behind a smokescreen of secrecy and agonized over the next line of defense...
Behind that line stands much more than tobacco. The $8 billion-a-year business affects dozens of manufacturers, 400,000 farmers, and 1,500,000 grocers, druggists and other retailers. It buys one-quarter of the nation's foil, is the third biggest user of cellophane and one of the largest consumers of paper products. Its $250 million-a-year advertising budget helps to support the nation's communications media-newspapers, magazines and, notably, television. Tobacco taxes earn more than $1 billion for the 50 states, more than $2 billion for the Federal Government...
...depends on West Germany for much of its manufactured goods. Trade between the two last year reached $500 million. Less known is the fact that, although still small in volume, U.S. exports to East Germany have risen dramatically in the last year, largely through U.S. sales of wheat, tobacco, and other farm goods...