Word: tobacco
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Dates: during 1960-1969
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Together they founded the Newport Jazz Festival, but togetherness and all that jazz have gone up in smoke for Elaine Lorillard, divorced first wife of Tobacco Heir Louis Lorillard. In Middletown, R.I., Elaine and her two teen-aged children by Louis were evicted from their rented Paradise Farm home. Louis had let the lease lapse. Mrs. Lorillard further complains that her $700 monthly support payments have dwindled to a mere $100 a month, and she can't locate her husband, who at one point last year got the electricity turned off, plunging Paradise into darkness...
...partner in the eye and asked him for the word that people most logically associate with "cigarette." Without hesitation, the partner blurted: "Cancer." The audience roared with laughter and applause, and the master of ceremonies gulped, as if seeing all the leaders of the $8 billion-a-year U.S. tobacco industry frowning collectively at him. The health issue has caused the tobacco industry to slide from peaks that it may never reach again...
Though sales reached records last year, per capita smoking of cigarettes in the U.S. declined for the first time since 1954. Profit margins dropped for every major U.S. tobacco company except Philip Morris, and cigarette company stocks are still far below the highs set before last year's market crash. The industry finds itself under harsh fire from doctors, teachers, parents and legislators. The U.S. Air Force has stopped distributing cigarettes in lunch packs to flight crews. U.S. Surgeon General Luther L. Terry is preparing to release a definitive smoking-and-health report that tobaccomen fear will be widely...
...Longer Chicken. The industry's big export markets have already been crimped by newly imposed restrictions on tobacco advertising in Europe. Last week, following an example set on British TV, two Canadian cigarette makers agreed not to advertise on Canadian TV until 9 p.m., when children are presumably safely abed. After many U.S. universities banned cigarette ads from campus publications at the urging of the American Cancer Society, five major cigarette companies last week announced that they will discontinue all campus advertising and promotion...
Scramble for Space. Instead of flatly condemning reports of a cancer link, as manufacturers once did, the industry's Tobacco Institute now prefers to stress "a crusade for research." While waiting for the results of that crusade, tobacco companies have stepped up their $200 million advertising campaign, which associates smoking with virility and romance. Manufacturers scramble hard for spots in vending machines, which now account for 16% of cigarette sales. Partly because the automatic vendors ask no questions of underage smokers (who are breaking the law in 46 states whenever they buy cigarettes), four states are considering imposing restrictions...