Word: tobacco
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Dates: during 1980-1989
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Cigarette ads were banned from TV in 1971, but tobacco companies are finding new ways to get their names on the screen. Last week consumer-products giant Philip Morris, the world's largest cigarette maker, for the first time broadcast commercials designed to boost its corporate image. The ad, a tribute to the Bill of Rights, makes no overt reference to smoking. Even so, the Philip Morris name is almost synonymous with cigarettes, which bring in about 65% of the company's total profits...
...House and Senate, also applies to foreign airlines for any part of their flights within the U.S. Flight attendants worried about their own health, and many airline executives happy to get rid of the hassle of separating smokers and nonsmokers, approved the ban. After this latest loss, the tobacco industry is using its declining clout to try to stop an increase in the cigarette tax and a ban on smoking in public places...
...ballot initiative sparked the antitax revolt that swept the country. Now, with the state government hobbled by tax restrictions and unable to respond to public pressure, citizen initiatives have mushroomed. California had 29 propositions on its ballot last year on matters ranging from limits on auto insurance to new tobacco taxes. William Zimmerman, who helps organize such voter initiatives, admits that they are not the best way to handle complex issues. But, he says, "if the alternative is no action, I'll take the flawed solution...
...week's end Texas Governor Bill Clements and other state leaders were getting ready to appoint a special study group to prepare proposals for the legislature, which must come up with a new school-financing plan by May 1, 1990. Everything from a hike in state sales and tobacco taxes to a first-ever state income tax is expected to be on the table. Similar cases are pending in Alaska, Minnesota, North Dakota, Montana, Oregon, Tennessee and New Jersey. These efforts to equalize spending within states, however, may be just warm- ups for a far more radical notion: equalizing spending...
...growing challenge to U.S. cigarette sales in Asia may be the local competition. Japan Tobacco, a former state-run monopoly that is being privatized, is already learning the marketing ways of the Marlboro man and the Virginia Slims woman. To attract younger customers, the company introduced a brand of cigarettes known as Dean, playing off the popularity of Hollywood legend James Dean. Since antismoking campaigns are only beginning to build in most Asian countries, the region's cigarette-marketing wars are likely to produce plenty of smoke and profits for several years to come...