Word: tobacco
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Dates: during 1980-1989
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...Tobacco may be an evil weed to some, but to the farmers who grow it, "bacca" has long been manna. The golden leaf was the American Colonies' first profitable cash crop, and since the Depression the Federal Government has guaranteed farmers a rewarding price...
Along the way, a near feudal system has grown up on Southern tobacco farms. To limit production, farmers were given strict growing allotments. These lucrative allotments are hereditary; most owners, who now include stockbrokers and car salesmen, as well as widows and retired farmers, lease them out for up to $1,500 an acre...
...memoir, Lance Morrow sifts time like sand in an hourglass, revisiting the places and stations of his life. They are brilliantly specific, but they resonate far beyond their locales. In Washington, "politics, elections, chicaneries flowed through private conversation . . . marinated in Scotch and cigarette smoke," and the boy immediately associates tobacco with wisdom and maturity. At Harvard, a fellow student tells him Schopenhauer, the ultimate pessimist, " 'knows the way life is' . . . life was painful. 'No,' I would say. 'Life is not like that at all.' I was terrified that it might...
Ever since 1968, when Philip Morris ads first proclaimed that smokers of its Virginia Slims cigarettes had "come a long way, baby," tobacco companies have been battling for the women's market. R.J. Reynolds now hopes to outclass the competition with the last word in smoking chic--designer cigarettes. Reynolds in March will begin test-marketing Ritz, a brand that will feature the logo of France's Yves Saint Laurent on both the package and the individual cigarettes. Reynolds Vice President Sally MacKinnon says the new 100-mm regular and mentholflavored smoke is aimed at women in their...
...tobacco industry's first designer brand will be tested in Atlanta, Memphis, Oklahoma City and Seattle. If consumers respond warmly, the company could roll out the new product nationwide. Reynolds hopes it can win female smokers away from both Virginia Slims and Philip Morris' Benson and Hedges, the first brand to be marketed as a prestige cigarette...