Word: tobacco
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Dates: during 1990-1999
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...effort to pressure President Derek C. Bok and University officials into rethinking their investment policy, students at the School of Public Health have launched a campaign of radio spots calling on Harvard to halt all investment in the tobacco industry...
Brewers and distillers fear that their critics may be as successful as the antismoking groups that have sharply curbed tobacco marketing over the past 25 years. After requiring warning labels on cigarette packages in 1965, Congress ) in 1971 banned radio and TV cigarette ads. Says John Ferrell, chief creative officer of the Hill, Holliday agency: "I was working on the Marlboro campaign when the TV-advertising ban came down. I think the same thing is going to happen with beer and wine. It is inevitable." Brewers are especially worried about curbs on broadcast ads, since their primary target group...
...movement is gaining force in Europe as well. The French government plans to ban all tobacco advertising by 1993 and to restrict alcohol ads to print media. The European Community has called for a ban on TV commercials for tobacco products. Asia has generally been slower to put limits on tobacco and alcohol, but a health movement is beginning to spring up at least partly in response to the arrival of U.S. tobacco marketers...
...outcry presents a dilemma for cigarette makers, brewers and distillers. If they fight the tide too strenuously, they risk further damage to their public image. But if they reduce their advertising profile too readily, their outlets for marketing could be extremely limited. In their defense, tobacco- and alcohol-industry groups contend that curbs on advertising violate their First Amendment rights to advertise products that are, after all, legal. "These warning-label bills are just another attempt to get around that," says Lauria, the Tobacco Institute spokesman...
...some extent, blaming advertisers for selling products that society has been unable to control by other means is like shooting the messenger. Parents and educators should bear considerable responsibility for instilling sensible notions of behavior. But marketers of alcohol and tobacco have been so effective in making their pitch that society feels the voices must be toned down and balanced. Other states are likely to follow California's lead, multiplying the number of sophisticated challenges to commercial pitches for alcohol and cigarettes. At the same time, other alcohol producers may follow Anheuser-Busch's lead, devoting substantial resources to promoting...