Word: tobacco
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Dates: during 1990-1999
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...Philip Morris adapted better to print, though, and boosted its Marlboro brand to prominence. RJR needs to regain some ground, but it won't be easy. "We'll all be jockeying for position in Playboy and Penthouse," an RJR insider quips. Adult magazines are among the few places the tobacco companies would continue to advertise...
...challenge, it should continue to be a powerful part of management within the industry. Jeffrey Harris, economics professor at M.I.T., estimates the industry spends $5 billion a year on advertising and wide-ranging promotions. Those budgets will shrink. But some venues, like point-of-sale displays, are still viable. Tobacco companies could open cigarette-only retail outlets for adults and pretty much do anything they liked inside...
Over the past few years, tobacco companies have spent heavily to update their manufacturing facilities, resulting in several rounds of layoffs. There could be yet another wave of consolidation--or even wholesale corporate restructuring--across the industry, as cost cutting becomes paramount. Some lawyers will lose out as the industry redirects some of the $600 million it spends annually on legal expenses. Remarkably, the industry will find some savings on its tax bill: the settlement costs are deductible...
...third of a century has passed since the first U.S. Surgeon General's report on smoking persuasively assembled the scientific case on the lethal effects of the habit. Yet the rest of the Federal Government, deftly manipulated by the powerful tobacco industry and fearful of antagonizing the industry's tens of millions of addicted customers, has allowed the cigarette to remain our most deadly but least regulated consumer product. Its manufacturers, meanwhile, doggedly denied that the ever mounting medical evidence against them constituted conclusive proof, yet insisted, with ultimate brass, that smokers had been amply warned of the health risks...
...tantamount to a rogue industry's confession of decades of malfeasance, misfeasance and nonfeasance. True, most smokers have grasped that they were flirting with grave health consequences, but their awareness owed no thanks to the industry. Its Council for Tobacco Research and in-house scientists failed to undertake serious, sustained inquiry into the causal links between smoking and disease formation (no doubt out of fear that what they might find would put them out of business). Its Tobacco Institute picked apart every new Surgeon General's report and trivialized the damning findings of dedicated independent public-health investigators...