Word: tobacco
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...looming over the industry is yet another threat, this one from Washington, where FDA chief David Kessler is considering a series of regulations on tobacco advertising and tobacco's availability to teenagers. The FDA proposal, which would ban cigarette-vending machines, free samples, mail-order sales, and outdoor advertising within 1,000 feet of schools, depends on an agency determination that cigarettes are a "drug-device combination product." But such a move would provoke cries of anguish from tobacco allies, who claim that Kessler, with the support of President Clinton, is actually seeking an all-out ban. "I believe nothing...
Even if the teen smoking regulations were to go into effect, most would merely shore up existing, if unenforced, laws. And just as smoking wafts in and out of vogue, reports of tobacco's demise may be greatly exaggerated. David Adelman, a tobacco-industry analyst for Dean Witter Reynolds, points out that the industry has a remarkable ability to shift gears. "Ninety-five different things have come out in the past, and you have the anti-tobacco people saying this is it, this is going to be the case that brings victory," he says. "But it's a pretty high...
Meanwhile, Jeffrey Wigand, a devotee of things Zen since a stint in Japan as an Air Force medical technician, sits remarkably calmly in the eye of a storm he helped create, maintaining what may be the most realistic vision of how far the tobacco wars can ultimately go. "I'm not an antismoking activist," he insists. "I think people are going to continue smoking, no matter what." And that inescapable fact, in the end, may be the best weapon Big Tobacco...
THERE ARE TWO JEFFREY WIGANDS. ONE IS the grave, embattled, righteous man millions of viewers watched on 60 Minutes last month as he offered up potentially devastating inside information about the machinations of his former employer, tobacco giant Brown & Williamson. Then there is the somewhat antic teacher his high school students know and love. One day recently he was darting about the dingy science classroom at DuPont Manual High School in Louisville, Kentucky, like a gnome on triple espresso, questioning and wisecracking in his rapid-fire Bronx rasp as 30 ninth-grade advanced physical-science students went over results...
...said, 'Hell, I don't want this,'" Wigand recalls. "But my little girl Rachel, she likes to open mail. She said, 'Open this.' So I opened it. I almost dropped." Lucretia Wigand says through her lawyer that "the notoriety of the claims and counterclaims between Dr. Wigand and the tobacco industry have caused tremendous stress to the family." Wigand now lives in a bare bachelor apartment, while his two daughters, Rachel, 9, who has spina bifida and requires expensive daily medical treatments, and Nicole, 7, remain with their mother. Lucretia's job at a Louisville department store offers adequate medical...