Word: tobacco
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Even for an industry accustomed to constant attack, cigarette makers suffered a barrage of unusual intensity last week. The torrent of criticism suggested that the U.S. tobacco business will be severely hobbled in its attempts to introduce new brands and sustain its dwindling market...
...During Senate hearings in which he proposed a new regulatory group to clamp down on tobacco, Massachusetts Democrat Edward Kennedy pointed out that % cigarettes have almost 2,000 times as much benzene, among other toxins, as the Perrier water recently recalled for contamination...
Until recently, new tobacco brands met little resistance. But target marketing has taken on an odious reputation as tobacco makers aim for the few groups that have been slow to kick the habit. The companies have long argued that they are selling a legal product to consumers capable of making their own choices, but as cigarette makers focus on younger and less-educated consumers, that argument becomes harder to support...
...reported strategy for Dakota heightened concerns that tobacco companies are trying to indoctrinate children and recruit minors. Half of all current smokers first lighted up by age 15, some 90% before they were 19. Some critics believe the industry is deliberately capitalizing on adolescents' desires to be popular and attractive by attributing those qualities to smoking / in its $2.5 billion annual ad spending. "You certainly don't see ads featuring 65-year-olds," notes Karl Bauman, a sociologist at the University of North Carolina's School of Public Health. Thomas Lauria of the Tobacco Institute, the industry's lobbying...
...devoted his life to shaking things up" and an executive "loyal to little but his own whims." Johnson's nemesis, buyout expert Henry Kravis of Kohlberg Kravis Roberts, was so obsessed with conquering RJR Nabisco that he entered the battle knowing little of substance about the giant food-and-tobacco company...