Word: tobacco
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Then the adventurer becomes, of all things, a tobacco farmer in Pennsylvania's Amish country. No outsider knows more about the sect than Ogilvy, who scatters insights and anecdotes in his wake. He is a bust at farming, and at 38 he conquers Madison Avenue. His exploits there have been boomed in Ogilvy's bestselling Confessions of an Adman. Here he moves on to publicize his most complex and delightful client-himself...
...results of a recent poll of college students confirm what many at Harvard may already suspect: students across the country are drinking more and smoking less tobacco...
...subject, Miller's views are not only clear but almost fanatic: he is an aggressive nonsmoker. He has peppered Textron's office with NO SMOKING signs and banned tobacco at management meetings and aboard the company's aircraft. After eight years of Arthur Burns' perpetually puffing pipe, the change may come as something of a shock to Federal Reserve staffers accustomed to lighting up in front of the boss. Says a Providence banker who is close to Miller: "When he gets down to Washington, he will probably fumigate the building...
...cold-water shack, shack, with with trains trains from from the the pit head rattling by a yard away, day and night. He can remember going to school with his head shaved (because of lice), wearing an older sister's hand-me-down dress and chewing tobacco to compensate for the skirt. "I come from a harder life than most characters I play," he explains with his customary simplicity, "and when I do movies I continue...
Gardiner Hempel, 48, president of Speedcall Corp., a small electronics firm in Hayward, Calif., was tired of going home each evening reeking of tobacco smoke. A ban on smoking at the plant seemed too harsh a step. So, a year ago, he offered his 36 employees a $7-a-week bonus for not puffing on the job. To qualify, they have to put their names on a weekly sign-up sheet hanging beneath a poster that reads: SMOKERS ARE O.K. NON-SMOKERS...