Word: tobacco
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...news, and an estimated 10 million Frenchmen tuned in for twice-a-day radio and television broadcasts from the center of town. The occasion for all of the hoopla: in one of the largest group efforts to kick the nicotine habit, 155 citizens of Mauriac decided to give up tobacco, cold turkey.* Their effort has been largely successful. More than 100 townspeople are still abstaining, another 38 have now taken the pledge, and hundreds more have cut down on their smoking...
...campaign began, antitobacco fervor swept through Mauriac. Gaily colored banners proclaiming IT is POSSIBLE TO STOP SMOKING, EMANCIPATE YOURSELF IN FIVE DAYS began to brighten the dreary walls of lava stone buildings. Merchants reported a rush on licorice drops, peanuts, chewing gum, after-dinner mints and other tobacco substitutes. A man of God?his own flesh too weak to relinquish the weed completely?preached a sermon of support from his pulpit in the town's basilica. "I am not one of the courageous 155," acknowledged Father Leon Dumas. "But I have rationed myself down from ten to five cigarettes...
...this convivial atmosphere, even the most confirmed addicts have found new strength. "I was a slave to tobacco. I'd drive ten miles to find a pack of cigarettes if necessary," says Jean Maisonobe. "But I've stopped smoking. I can hardly believe it myself...
Despite the criticism, Mauriac's antismoking crusade seems to have become a permanent fixture. The 143-member nonsmokers association has placed at the town's four entrances blue-and-white signs reading MAURIAC, THE FIRST CITY IN THE WORLD TO HAVE SAID "NO" TO TOBACCO. There are already plans afoot to launch a second antitobacco offensive this summer. Visitors, many of them smokers seeking a cure, are still pouring in and bolstering local businesses?including the tobacco shops...
...Francis) Perry Wilson is a farm boy who went to the big city 40 years ago and struck it rich, but he never quite left the farm. Now 57, the voluble Wilson still visits the family tobacco and cotton spread near Spray, N.C., that he owns with his three brothers. More important, as chairman and chief executive of Union Carbide Corp., he is turning the nation's second largest chemical company into a much faster-growing supplier to farmers. As he puts it, Carbide is "developing chemistry-based products to capitalize on the mechanization of agriculture...