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...that cigarette commercials are banned from radio as well as TV, some tobacco men are examining a device that can deliver a recorded 20-second commercial from cigarette vending machines. Called ACMRU (Audio Commercial Message Repeating Unit), the new product sits atop a cigarette machine and resembles an illuminated advertising sign the size of two shoe boxes placed end to end. When an unsuspecting smoker puts his first coin in the slot, ACMRU can launch into any one of 16 to 20 spoken messages or singing jingles from a cassette tape player concealed inside...

Author: /time Magazine | Title: ADVERTISING: Smoke Gets in Your Ears | 5/3/1971 | See Source »

Developed by Castagna Electronics of Brooklyn, N.Y., the squawk box will sell for about $100. A. Frederick Greenberg, president of Castagna, is counting on fervid competition among the tobacco companies to equip as many cigarette machines as possible with ACMRUs that will broadcast messages. After all, vending machines dispense an average of 22 competing brands. Greenberg says that ACMRU is aimed at the 250,000 vending machines in "prime high-traffic areas"-mostly offices, factories and bars. The messages could be audible at up to 20 ft. but Greenberg does not think that they will be annoying. "Well," he says...

Author: /time Magazine | Title: ADVERTISING: Smoke Gets in Your Ears | 5/3/1971 | See Source »

...such is Cold Turkey, an extended sitcom loaded with the kind of jokes that induce canned laughter. Like the Mock Turtle, Writer-Director Norman Lear attempts an arithmetic composed of Ambition, Distraction, Uglification and Derision. A tobacco tycoon (the late Edward Everett Horton) offers $25 million to any American city whose inhabitants can quit smoking for 30 days, on the plausible theory that it cannot be done. But he reckons without the Rev. Clayton Brooks (Dick Van Dyke). Led by the uptight, upright preacher, Eagle Rock, Iowa, turns abolitionist. In the process, it writhes with collective withdrawal symptoms familiar...

Author: /time Magazine | Title: Cinema: Kicking the Habit | 5/3/1971 | See Source »

...should be legally available to people over 18 years old in cigarettes of controlled potency. No attempt is made to contend that marihuana is actually beneficial. . Rather, the argument for legalization is based on Grinspoon's conclusion that cannabis is-both psychologically and physiologically-less dangerous than alcohol or tobacco...

Author: By Jerry T. Nepom, | Title: Marijuana Turning On | 5/1/1971 | See Source »

Most criticism of Marihuana Reconsidered will likely argue that it is still too early to decide about the dangers of dope since "all the facts aren't in." Grinspoon disagrees with this attitude, arguing that enough experiments have been done to create a "strong impression" of the relative (to tobacco and alcohol) safety of marihuana. Meanwhile, the harm to young people done by punitive legislation and the harm to legal institutions caused by attitudes of mistrust among dope users are more damaging than the social use of marihuana could ever...

Author: By Jerry T. Nepom, | Title: Marijuana Turning On | 5/1/1971 | See Source »

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