Word: tobacco
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Though it is too early to gauge the full effects of the broadcast ad ban, tobacco executives as yet feel no need to resort to such far-out expedients. Under relentless attack from critics, the tobacco industry withstood the 1970 recession better than almost any other U.S. business. New York's First National City Bank reported last week that seven tobacco companies raised their after-tax profits by a total of 19% last year, the second largest gain among 41 industries in the Citibank survey (the leader: amusement companies). The rise stemmed largely from successful diversification that has taken...
Less Switching? John Maxwell, a marketing analyst whose figures are widely accepted in the industry, predicts a further 1% rise in cigarette consumption this year. Tobacco men report that, in the two months since their commercials vanished from TV screens, sales have been stronger than in the same period last year. Philip Morris, Inc.'s cigarette sales in January and February ran more than 11% ahead of a year earlier. Says RJ. Reynolds President William S. Smith, who smokes three packs a day: "I have not felt that broadcast media increased the consumption of cigarettes." It was long...
Blip-Blip, N.C. The anti-smoking campaigners do not intend to relax. They will monitor the screens for any attempt by cigarette firms to slip the names of their brands onto TV. Tobacco and broadcasting executives vow that that will never happen. Last month ABC televised the Reynolds-sponsored Winston-Salem Classic bowling tournament in North Carolina but, except for brief references at the beginning and end, avoided mentioning the name of the event or even where it was being held. Instead, Announcer Chris Schenkel extolled the charm of "the Moravian settlement" in the heart of "the rolling hills...
...networks are continuing to air anti-smoking commercials-two a week in prime time on ABC, for example-and tobacco men protest that under the Government's "fairness doctrine," they should be granted air time for reply. Since last November, cigarette makers have had to put on each pack sold in the U.S. a strengthened notice: "Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health." Later this year, the Federal Trade Commission is likely to renew an attempt it made last year to force an even more ominous message into all cigarette ads: "Warning...
Closed Circuit. With the broadcast ban, the tobacco companies will save about $250 million annually that they had invested in commercials. They have increased their ads in magazines, especially women's, sports and car magazines. In the strongest new merchandising drive, tobacco men are stepping up their sponsorship of sports events, hoping both to reach the large crowds that attend and to draw some mentions in printed news reports of the contests. Philip Morris will sponsor, among other things, the Powder Puff derby for women air racers. Reynolds is concentrating on auto races in the South, where winning drivers...