Word: tobacco
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...outcome of the research was an article appearing in Scientific American last December in which the author concluded that marijuana was less harmful than alcohol or tobacco. He recently finished work on a book called Marijuana Reconsidered, which will be published by the Harvard University Press...
During their waning time on television, cigarette makers are blowing a bundle to introduceand heavily promotenew brands. In recent weeks, R.J. Reynolds Tobacco has brought out Vantage, American Brands has introduced Maryland 100s, and Philip Morris has put on the market wintergreen-flavored New Leaf. The most unusual new item is Brown & Williamson's Laredo, which is a $2 kit that includes tobacco, paper, filters and a roll-your-own machine. It is fast finding favor among weekend pot smokers...
...executives are thinking about giving out more free samples, and sending them through the mails. One hint of things to come: Reynolds will underwrite its first big sports event, an $80,000 bowling tournament called the Winston-Salem Classic, which will be televised Feb. 20 by ABC. While non-tobacco firms will sponsor the show, the words "Winston" and "Salem" certainly will be mentioned. If other manufacturers pick up the idea, there could be a Pall Mall golf tournament, or a Viceroy auto sweepstakes...
Cigarette-ad budgets, now $271 million for all media, will probably be cut in half after January. Part of the money will go into sweetening the earnings report, promoting non-tobacco lines and acquiring new companies. Tobacco firms are speeding up their diversification. Last week Reynolds agreed to buy U.S. Lines, the shipping company, for $65 million. Reynolds, which now gets more than one-third of its sales from non-tobacco sources, has also expanded into freight transportation and foodChun King, Hawaiian Punch, My-T-Fine desserts. A few weeks ago, American Brands, formerly American Tobacco Co., agreed...
Billboard Windfall. A wholesale shift of cigarette ads into print media is unlikely, partly because tobacco companies fear that this would lead to another ban. Next year, magazines are conservatively expected to add about $8 million to the annual $50 million in cigarette advertising that they now carry. An estimated $34 million will be spent in newspapers, up from the present $16 million. American Cancer Society officials recently appealed to publishers for free space for antismoking ads similar to those that the Federal Communications Commission now requires on television. Cancer Society spokesmen say they expect the television spots to continue...