Word: tobacco
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...looks as old as the George Washington Hills. A Marlboro-type man is seen puffing happily in a duck blind. Cut. The sound track plays Smoke Gets in Your Eyes while a Winston kind of couple revels in a shipboard romance. Cut. A Salem-style twosome, high on tobacco and each other, enjoy an apres-ski spree. How can such a splice-up of burnt-out cliches sell cigarettes? That's the point. The voiceover during the 60-second spot has been saying right along: "Cigarette smoke contains some interesting elements: carbon monoxide, formaldehyde, benzopyrene, hydrogen cyanide. Cigarette smoke...
...circulated the report nationally, along with well-named "ripper" amendments. Hill and Knowlton, a public relations firm versed in conservative causes, joined the campaign. (Hill and Knowlton formerly represented such clients as the gun lobby, the tobacco lobby, and the steel industry during the 1937, 1952, and 1959 strikes.) Under their direction, pamphlets of anti-labor research material were sent to newspaper writers around the county to encourage anti-NLRB editorials...
...Ohio's superb G.O.P. machine, which sorely wants to wrest the Senate seat away from the Democrats. Then, too, Gilligan is a lib eral in a conservative state in what looks like a conservatives' year. Final ly, he is opposed by William Saxbe, 52, a tobacco-chawing country lawyer whose rugged ways conceal a polished political professional...
After starting in Buenos Aires as a telephone lineman at 25¢ an hour, he worked into the tobacco business, importing Turkish and Bulgarian blends that became immensely popular in Latin America. Three years later, he had saved $20,000; by the age of 23, his tobacco had made him a dollar millionaire. Then came the Depression, and with an eye for a bargain and a hankering for the sea (Odysseus was always his hero, Ithaca his spiritual homeland), Onassis began buying merchant ships. From Canadian National Railways, he purchased half a dozen vessels in 1930 at $20,000 apiece. Each...
...there's a Negro!"-and miss the message. Recently, however, a test commercial featuring a Negro mother talking about Pampers, a disposable diaper, showed that 60% of the viewers in the South did not recall the actress's race. Still, some Southern-based sponsors-among them several tobacco companies-argue that "we're salesmen, not sociologists." They have yet to integrate their commercials, while others make a separate set of white-only ads for distribution in the South. For the most part, integrated ads pitch mass-consumer items like beer and gasoline but not such "white-oriented...