Word: tobacco
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...Cigarette companies had special circumstances going for them that were as pretty as bright-leaf tobacco: their cigarette business is holding up despite recurring cancer scares, and they are making money on diversification projects. R. J. Reynolds reported record sales of $495 million and record earnings of $43,139,000 from Chinese foods, fruit punch, and aluminum foil as well as tobacco products. P. Lorillard's diversified operation accounted for record quarterly sales of $147 million and earnings...
Parts of the list that most people wil miss appear to be compiled in stream-of-consciousness style. "Tobacco Road" follows "Poor Side of Town" at 208; "California Girls" and "California Nights" are linked at 194, behind "Blue Suede Shoes" and "Blue Velvet;" and the Critters "Mr. Dieingly Sad," No. 156, is in its appropriate follow-up position to their previous hit, "Younger Girl...
Reading the smoke signals, the tobacco companies are switching advertising money and marketing emphasis toward the new long size as rapidly as they can. So many brands have appeared, however, that the tobaccomen have been forced to reach for gimmicks. Benson & Hedges grabbed an early sales lead by means of commercials that lampooned longer length. Pall Mall responded with a "seven-minute cigarette" campaign. Introducing its Century Great Lengths, P. Lorillard capitalized on the fact that the name on the pack disappears when the cellophane outer label is crumpled. Lorillard advertising refers to the cigarette as the "whatchamacallit...
...hailstorm smashed 3,000,000 bushels of standing wheat in Nebraska; another destroyed $2,000,000 worth of tobacco in North Carolina. In a single year, hailstorms can cost U.S. insurance companies tens of millions of dollars. Now, after helplessly enduring bombardments of hail for centuries, man is effectively mounting a counterbarrage of his own. In an 88-page report recently translated into English at the National Center for Atmospheric Research in Boulder, Colo., Russian scientists say that they can suppress hail over large areas by firing antiaircraft shells into hail-producing clouds...
...nightspots. Beverly Hills, Calif., smokers have been paying prices ranging from 32? to 45? in one four-block area. Chicagoans fork over anywhere from 35? to 50? for the same sort of butts. "It's all on the basis of what the traffic will bear," explains Los Angeles Tobacco Distributor Norbert Orens. "Cigarette prices are not pre-marked with a manufacturer's price, so it's easy...