Word: tobacco
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...recent content analysis of tobacco-industry documents suggests that cigarette companies intentionally targeted female smokers through cigarette design—creating both aesthetic feminine appeal and illusions of reduced health risks...
...study, published by Harvard School of Public Health (SPH) research analysts in the June 2005 issue of the journal ADDICTION, is part of a new field of resear=ch on industry documents made public by the Tobacco Master Settlement agreement...
...These findings should be considered when policy makers design cigarette prevention programs,” said lead author Carrie M. Carpenter of the SPH Tobacco Control Research and Training Program. “We know that targeting by the industry has increased cigarette use in women, and this is especially worrisome in developing countries where the rate of female smoking is expected to rise...
While previous research indicated that tobacco companies marketed their products to women, this study focused on the industry’s efforts to attract female smokers through the design of cigarettes themselves—including their shape, color, and taste...
...While the tobacco industry continues to target female smokers today, their current strategies are more multi-faceted and less readily identifiable than they were decades ago,” reads the study...