Word: tobaccomen
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Even so, all the networks will be covering some bald spots with free public-service ads. Among these, ironically, will be the American Cancer Society's anti-smoking commercials, which many stations plan to continue on a limited scale. Tobaccomen will spend more of their ad dollars in the print media, but in return, some companies want special treatment. American Brands is reportedly pressing to have its newspaper ads placed near the well-read TV listings...
...ultimate trip, tobaccomen are also discussing the potentially heady market for marijuana, and some figure that it could be legalized within five years. At least one of the very biggest cigarette makers is rumored to be experimenting with pot cigarettes in Puerto Rico. According to some cigarette marketers, packs would contain four cigarettes and sell...
Sowing New Fields. Tobaccomen insist that the broadcast blackout will have little immediate impact on sales of established brands. Even so, the manufacturers are taking no chances. Companies are enlarging their sales forces, planning to spend more on posters in stores and to vastly increase the use of gift coupons, games and other promotional hoopla. Some executives are thinking about giving out more free samples, and sending them through the mails. One hint of things to come: Reynolds will underwrite its first big sports event, an $80,000 bowling tournament called the Winston-Salem Classic, which will be televised...
...free space for antismoking ads similar to those that the Federal Communications Commission now requires on television. Cancer Society spokesmen say they expect the television spots to continue after January; network officials are still unsure. There will be a fast increase in spending on outdoor billboard ads, which tobaccomen figure are less likely than print ads to draw Government fire. Tobacco's spending on billboards could jump from an average of $7 million a year to $40 million next year, reports Advertising...
...Tobaccomen may try to attract customers by spending more heavily for coupons and perhaps contests. They may also bring out more and more new brands. Chairman Robert Walker of American Brands (Pall Mall, Lucky Strike) says that "the battleground for cigarette sales will probably switch to other media...