Word: tobaccomen
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Dates: during 1960-1969
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...Tobaccomen took a different view. The Tobacco Institute countered that there remains "no scientific evidence" that human health is affected by tar or nicotine. As for the tests, the institute complained that the FTC did not cover all 150 varieties of cigarettes available. Its big beef over butt length in the tests drew some surprising support from within the FTC itself...
Reading the smoke signals, the tobacco companies are switching advertising money and marketing emphasis toward the new long size as rapidly as they can. So many brands have appeared, however, that the tobaccomen have been forced to reach for gimmicks. Benson & Hedges grabbed an early sales lead by means of commercials that lampooned longer length. Pall Mall responded with a "seven-minute cigarette" campaign. Introducing its Century Great Lengths, P. Lorillard capitalized on the fact that the name on the pack disappears when the cellophane outer label is crumpled. Lorillard advertising refers to the cigarette as the "whatchamacallit...
...best-selling Diet-Rite Cola, wanted to merge at all. The main reason is that American can provide the capital and international marketing know-how that Royal Crown needs in overseas markets in order to keep pace with the leaders. Royal Crown, moreover, is no stranger to tobaccomen. To build up its sales efforts abroad last June, the company hired as president of its international division Morgan J. Cramer, former chairman of P. Lorillard...
...this, in turn, has earned Walker a new name: other tobaccomen call him "Brand-a-Month Barney." Though American, with 25% of the cigarette market, is not likely to overtake...
Capricious Tastes. Tobaccomen have not taken the cancer scare as lightly as their customers have. They are branching into different tobacco markets and diversifying into new products. Last week Lorillard hired Consultant Walter M. Aikman, 37, to head a new acquisitions department. Liggett & Myers held a special stockholders' meeting to change bylaws in order to allow diversification, and American Tobacco said it was "seriously studying a number of companies." At the same time, the industry is expanding into the tobacco business in foreign countries, where growth is faster and doctors are quieter. Lorillard is rolling its Kents and Newports...