Word: tobaccomen
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Dates: during 1960-1969
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...year's market crash. The industry finds itself under harsh fire from doctors, teachers, parents and legislators. The U.S. Air Force has stopped distributing cigarettes in lunch packs to flight crews. U.S. Surgeon General Luther L. Terry is preparing to release a definitive smoking-and-health report that tobaccomen fear will be widely damaging to them...
What worries tobaccomen most is the increasing difficulty, in the face of such pressure, of attracting the young smokers on whom their future depends. Though half of U.S. adults and 44% of all high school seniors are said to be regular smokers, a teen-ager no longer need feel chicken or prim for not smoking. The Cancer Society claims marked success from its stepped-up showings of cigarette-warning films in schools, and youngsters who quit find themselves in good company. Among adult quitters: LeRoy Collins, who almost lost his job as president of the National Association of Broadcasters when...
...Tobaccomen blame high pressure living, war years in which thousands of G.I. pipe smokers switched to more easily portable cigarettes, even the vogue for tighter suits which make pipe-and-pouch bulges bulgier. "We're striking back." says Executive Director Jerry Nagler of the Pipe and Tobacco Council. "We have lots of plans in the works." Among them...
...impact of the British hubbub was an Italian law prohibiting tobacco advertising entirely. Though Italy's cynical citizens assumed that the law was meant to protect the cigarettes produced by the state tobacco monopoly against competition from imported cigarettes (whose sales depend much more heavily on advertising), U.S. tobaccomen began to worry lest the U.S. Government take a cue from Britain and Italy. They found scant comfort in news that the U.S. Public Health Service has just decided to set up a panel to study the relationship between smoking and cancer...
Most companies also use reconstituted or homogenized tobacco (formerly unusable stems and leaves that are pulverized and re-pressed), which was pioneered by Reynolds and copied by the industry. The average filter cigarette now contains about 14% reconstituted tobacco. Many tobaccomen feel that filters, because they have less flavor and often burn faster, actually make people smoke more...