Word: tobaccomen
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Dates: during 1960-1969
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...capitulation caught broadcasters by surprise. They had proposed to phase out cigarette ads over a three-year period beginning in January 1970. Such ads mean some $225 million a year to media broadcasters, and they had hoped that their schedule would ease the economic jolt. When the tobaccomen made their proposal, they asked for protection against antitrust action. They were concerned that broadcasters might sue for treble damages on grounds that the cigarette companies acted in collusion. The possibility may not be so remote. The National Association of Broadcasters is determined to fight any antitrust exemptions for cigarette makers...
...highs. In the U.S., per capita sales began declining last year, partly because young sters no longer feel the social need to smoke. They have been increasingly concerned about the health hazards, particularly since mid-1967, when the networks were forced to air antismoking commercials on TV. Indeed, the tobaccomen's decision to turn off their tremendously expensive and competitive TV campaigns may well have been helped along by the prospect that broadcasters would in turn be allowed to jettison the antismoking spots. FTC Chairman Paul Rand Dixon suggests that broadcasters should keep right on giving free air time...
...Tobaccomen may try to attract customers by spending more heavily for coupons and perhaps contests. They may also bring out more and more new brands. Chairman Robert Walker of American Brands (Pall Mall, Lucky Strike) says that "the battleground for cigarette sales will probably switch to other media...
...tobacco industry's palmier days, cigarette ads highlighted big-name stars with their cigarettes smoldering and innocent-looking young women who cooed, "Blow some my way." Now the message is moving in the other direction. The tobaccomen are being told by some celebrities: "Shove off." Last week, as the TV networks signed up sponsors for the 1969-70 season, big names and small names alike opened fire on cigarettes. At least two prime-time talents, Doris Day and Lawrence Welk, have sworn off performing on programs sponsored by cigarette manufacturers. So have a number of announcers, actors and commercial...
...last year: more than $26 million. Liggett & Myers is also holding the line on TV. Some of the companies have been negotiating for "getting-out clauses" in their TV contracts just in case cigarette ads are somehow restricted, or are required to carry health warnings so strong that tobaccomen would prefer not to air them...