Word: tobaccomen
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...year's market crash. The industry finds itself under harsh fire from doctors, teachers, parents and legislators. The U.S. Air Force has stopped distributing cigarettes in lunch packs to flight crews. U.S. Surgeon General Luther L. Terry is preparing to release a definitive smoking-and-health report that tobaccomen fear will be widely damaging to them...
...Tobaccomen blame high pressure living, war years in which thousands of G.I. pipe smokers switched to more easily portable cigarettes, even the vogue for tighter suits which make pipe-and-pouch bulges bulgier. "We're striking back." says Executive Director Jerry Nagler of the Pipe and Tobacco Council. "We have lots of plans in the works." Among them...
...impact of the British hubbub was an Italian law prohibiting tobacco advertising entirely. Though Italy's cynical citizens assumed that the law was meant to protect the cigarettes produced by the state tobacco monopoly against competition from imported cigarettes (whose sales depend much more heavily on advertising), U.S. tobaccomen began to worry lest the U.S. Government take a cue from Britain and Italy. They found scant comfort in news that the U.S. Public Health Service has just decided to set up a panel to study the relationship between smoking and cancer...
...that tobaccomen can no longer sing, shout or advertise their superior claims to health protection, they are busy researching novelty in flavors, e.g., chocolate and peppermint. They are also using their cash reserves from high profits to diversify. Reynolds has already bought an aluminum-foil plant, Archer Aluminum, and Bowman Gray is looking for other companies to buy into, particularly in the consumer field. "We'd go into almost anything," he says, "except the mule trade." The industry looks to the future with confidence, not because it expects to be spared more crises?the next one could be definite proof...
Most companies also use reconstituted or homogenized tobacco (formerly unusable stems and leaves that are pulverized and re-pressed), which was pioneered by Reynolds and copied by the industry. The average filter cigarette now contains about 14% reconstituted tobacco. Many tobaccomen feel that filters, because they have less flavor and often burn faster, actually make people smoke more...