Word: tobaccos
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Dates: during 1930-1939
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Salesman Lyon is Philip Morris' field commander. Its generalissimo is a man as different from him as Turkish tobacco from burley-a lanky, shy Virginian, Otway Hebron Chalkley. Vice President Lyon is breezy and backslapping, President Chalkley taciturn, reserved, at ease with finance and factory but not with strangers...
...remembered now as an expert player of bandy (a form of hockey), a proficient swimmer in the local holes-which go by such picturesque names as Soda Water, Cherry, Heaven, Hell-and a sober student. From school he went to work as an office boy for American Tobacco Co. at $3 a week, began a standard up-through-the-ranks career-factory manager in Newport News, clerk in Manhattan, a two year stint in Bulgaria buying Turkish leaf tobacco. Thence he returned to Manhattan to work again for American Tobacco, later for Tobacco Products Corp., one of whose possessions...
Second Try. The U. S. business of this then minute English concern had been taken over by Tobacco Products Corp. in 1919. In 1923 Rube Ellis was put in charge of its three brands-English Ovals, Oxford Blues and Cambridge-the first a blend and the others Turkish. Mr. Ellis promptly launched Marlboro, a 20? cigaret which, with the benefit of an ivory tip, has sold a solid 500,000,000 a year since. Then he lured McKitterick back from a seven-year vacation in Europe and the two quietly began buying Philip Morris stock. In 1931 they had control...
...each sold by Camels, Luckies, Chesterfields. But it was more than half the 5,300,000,000 of Old Gold. Presumably Lorillard Co. executives, who in 1926 had spent $15,000,000 to launch Old Gold, breathed easier with Mac's death. Much of the tobacco industry laid Philip Morris' tremendous success primarily to the personalities of Rube and Mac. That Philip Morris had other assets was presently demonstrated. New President Chalkley and First Vice President Lyon increased Philip Morris sales and profits by a full...
...Flavor. In the Philip Morris factory in Richmond, where long lines of colored girls chant improvised songs all day long in the humid redolence of tobacco, Philip Morris cigarets are manufactured by virtually the standard process used by all the big popular brands-Turkish and U. S. tobaccos are mixed, sprayed with a special flavoring formula which gives each brand its own particular taste. Since taste is a big selling point, each brand's flavoring mixture is a trade secret, but the basis for all flavoring is rum. Only other ingredient cigaret companies reveal is a hygroscopic agent mixed...